Having spent many years in the enterprise software space I know this struggle well. Companies of all shapes and sizes fight to simply, easily and succinctly describe what their business does. The problem, is that many technology companies continue to gravitate to describing their business in terms of the technology and products they are bringing to market -- and not in terms of the business problem they are solving. Remember, customers come looking for answers to problems. This Building an elevator pitch that works by the editor of Profit Magazine offers a great formula for building a compelling and effective elevator pitch.
