Tuesday, December 10, 2013

Ignition Partners with Kate Wild PR, Expands Tech PR Services

Ignition Partners with Kate Wild PR, Expands Tech PR Services
Waterloo (Ontario) CANADA, December 10, 2013 – Ignition, a Waterloo-based boutique marketing communications and public relations (PR) firm announced today a strategic alliance with Kate Wild PR – a move that will allow the firm to expand its high tech PR services and broaden its footprint in the Canadian and US technology markets.
Founded in 1992, Ignition provides a full portfolio of marketing and PR services to technology companies from start up to large enterprise.  Ignition clients include the Waterloo Accelerator Centre, Unitron, Compuware Changepoint, University of Waterloo Research + Technology Park, CloudOps, and Fresche Legacy, and the firm has provided PR advisory to a host of early stage technology start ups, helping BigRoad, BufferBox, Cream.HR, Clearpath Robotics, I Think Security and Magnet Forensics establish their brands and build awareness for their products and services.
Ignition chief marketing officer (CMO), Ellyn Winters-Robinson, is an accredited PR professional with 25+ years experience in technology marketing and PR. Prior to Ignition Ellyn was VP of Marketing for MKS (now PTC), an enterprise software company focused on the application lifecycle management (ALM) marketplace.  
Kate Wild brings more than 18 years of high tech public relations experience, including strategic communications planning and account management, writing, and media relations, to the alliance. Kate began her career at Mitel Corporation in Kanata, Ontario, and joined High Road Communications, a Toronto-based firm specializing in high tech PR, in 1996 where she was the North American account director for clients in the hardware, software, and telecom space including NEC Technologies, Avaya, and Gateway Telecom. In late 2000, Kate branched out on her own to work with clients including Sun Microsystems, Fujitsu, Logitech, Cray, Inc., Kronos, VERITAS, Avigilon and many others. Kate holds a Masters of Arts in Communications from Carleton University School of Journalism and Communication.
“I am excited to join forces with Ignition and provide clients with a broader scope of services, from brand journalism to content marketing and public relations,” said Kate Wild. “Together, we can deliver creative and engaging PR and communications programs that align with clients’ business objectives and positively impact their overall success.”
“Kate is a seasoned communicator and highly respected PR professional with deep knowledge and experience in the tech sector, and I’m thrilled to be able to partner with someone of her caliber,” says Ellyn Winters-Robinson.  “Together we will provide our clients ‘silicon valley’ style, senior-level PR representation, delivered through a creative, hands-on, client centric approach geared to achieving results.”
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For further details, please contact:
Ellyn Winters-Robinson
Ignition
519-624-2402 (office)
519-574-2196 (mobile)

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